CALIFORNIA AVOCADOS:

What’s Inside a
California Avocado

To stand out in a growing market, we launched the "What's Inside a California Avocado" campaign, celebrating what makes California Avocados so special. With 63% of California consumers saying they’d pay more for local avocados, we’re highlighting the care and pride our California growers pour into every avocado, nurturing them sustainably and with a commitment to their communities. Through a fresh integrated digital and in-store campaign across the western U.S., we’re reminding shoppers why California Avocados are worth every delicious bite!

The Team
Justin Peterson, Creative Director
Madi Kurvers, Senior Art Director + Designer
Nick Ewertz, Copywriter
Emily Planek, Content Writer