Madi {Kurvers} DeCou

About

I’m Madi. I’m an art director and designer based in Minneapolis.

 
 
 

Madi {Kurvers} DeCou is an Art Director, Creative Director & Designer specializing in brand identity and creative strategy. With almost a decade of agency experience, she merges tasteful design with strategy and purpose. Her thoughtful creative vision aligns brands to their highest potential across diverse industries.

Creativity flows through every aspect of Madi's life. Whether she's plating a new recipe, tending to her garden or crafting the perfect IG highlight reel, she finds beauty in the details is constantly inspired to capture and create.

FIND HER

  • Waiting in line at the next jackpot estate sale

  • Trekking to the mountains to ski or hike

  • Searching for the flakiest croissant in the Twin Cities

 
 
 

OFFERINGS//INTERESTS

    • Concept ideation through execution

    • Art Direction

    • Photo and video shoot planning and direction

    • Campaign development

    • Creative strategy + visual storytelling

    • Content creation

    • Full brand identity development

    • Brand strategy + positioning

    • Rebrands + brand refreshes

    • Web + digital design

    • Print design + collateral

    • Merchandise design + product sourcing

    • Experiential design for events

    • Environmental design

    • Packaging

    • Wedding Signage + Stationary

 

WANT TO COLLAB?

I love working with passionate brands and dreamers who aren't afraid to think big.

 
 
 

ACHIEVEMENTS

  • 2025 Best of NAMA: Best of Show in Advertising, AUTUMCRISP Campaign

  • 2024 Best of NAMA: he Traveling Dairy Market

  • 2023 AdFed Bronze Pin: The Traveling Dairy Market

  • 2022 Best of NAMA: First, Corporate Identity, Curious Plot

  • 2022 Best of NAMA: First, Best of Show Specialty Audiences, Mazuri Exotic Animal Nutrition, You Do ‘Zu Campaign

  • 2021 AdFed Silver Pin: Cottonseed Oil Corporate Identity

  • 2020 AdFed 32 Under 32 Award Recipient

  • 2020 AdFed Silver Pin: Printed Annual Report for The Ohio Soybean Council

  • 2019 Best of NAMA: Cottonseed Oil Corporate Identity

 
 

CLIENT LOVE

 

“Madi's portfolio speaks for itself, but what makes her exceptional is how much she genuinely cares. As a bootstrapped startup founder, I'm extremely careful about where I invest. Madi doesn't just deliver great work—she treats your business and mission with the respect they deserve. That's what makes her unique.”

- Max M, Founder of TipTop

 
 
 
 

“I had the pleasure of working with Madi on the rebranding of our dance studio. Her creativity, attention to detail, and dedication to understanding our vision resulted in an outstanding and effective brand identity. The new branding not only captured the essence of our studio but also resonated well with our students and community. I highly recommend Madi for anyone seeking professional and impactful design work.”

- Jill Rieken, Dance Arts Centre Owner